Overview

Alex Bruesewitz (born March 12, 1997, Ripon, Wisconsin) is the co-founder and CEO of X Strategies LLC, a political consulting firm based near Mar-a-Lago in West Palm Beach, Florida. He is one of the most influential behind-the-scenes operatives in the Trump political ecosystem — managing Trump’s official political social media accounts, serving as senior adviser to Never Surrender PAC (Trump’s congressional leadership PAC), and widely credited with pioneering the podcast-and-influencer strategy that shaped the 2024 presidential campaign. Despite never holding a formal government title, Bruesewitz maintains direct access to and influence over President Trump and his political apparatus.

He was a public organizer of Stop the Steal following the 2020 election and exchanged messages with Rep. Paul Gosar (R-AZ) on the morning of January 6, 2021. In 2025, his firm accepted $300,000 from a marijuana-industry-funded PAC while Bruesewitz publicly claimed to have “no personal stake” in the marijuana rescheduling debate — a statement contradicted by Federal Election Commission filings.

Background

Alexander William Bruesewitz grew up in Ripon, Wisconsin. He began following Donald Trump’s political career as a teenager and was active on social media during the 2016 Republican primary. He has described a formative early interaction in which Trump shared one of his posts, calling it the moment that “built an ally for life.”

Following Trump’s 2016 election victory, Bruesewitz co-founded X Strategies LLC alongside Derek Utley. The firm was conceived to help conservative politicians and causes manage their digital presence and social media strategy in the Trump era. Its first client was Freedom Project Academy, a Christian conservative homeschool organization in Appleton, Wisconsin, which remained a client through at least 2025.

Over the following years, X Strategies grew its client roster to include numerous Republican congressional members, including Sen. Jim Banks (R-IN) and Sen. Marsha Blackburn (R-TN). In 2022, Bruesewitz published Winning the Social Media War: How Conservatives Can Fight Back, Reclaim the Narrative, and Turn the Tides Against the Left, positioning himself as a theorist and practitioner of conservative digital strategy.

The firm relocated its base of operations to the West Palm Beach area, close to Mar-a-Lago, consistent with the broader Trump-world concentration of political operatives in that region.

Public Role as Trump Surrogate

Bruesewitz’s relationship with Donald Trump has evolved from early social media supporter to one of his most trusted non-government political operatives.

2024 Campaign — Podcast and Influencer Strategy

In August 2024, Bruesewitz formally joined the Trump 2024 presidential campaign at the direction of campaign manager Susie Wiles. His assigned mission: spearhead the campaign’s engagement with alternative media — podcasts, online influencers, and non-mainstream platforms — to reach younger, non-traditional voters who had tuned out legacy television news.

Working with Barron Trump and with input from figures including UFC CEO Dana White and John Shahidi (manager of the Nelk Boys), Bruesewitz orchestrated Trump’s appearances on some of the highest-profile alternative media programs of the 2024 cycle. This strategy is widely credited with helping Trump significantly outperform polling expectations with young male voters.

Trump publicly praised Bruesewitz during this period, calling him “the most powerful guy that I know.” Donald Trump Jr. said in a February 2025 statement to Axios: “Alex has secured our complete trust and confidence through his unwavering loyalty and delivering extraordinary results for my father on the campaign.”

Post-2024 Election — Institutionalizing Influence

Following Trump’s 2024 election victory, Bruesewitz’s influence expanded:

• Meta policy coordination: Bruesewitz coordinated with Joel Kaplan, Meta’s President of Global Affairs, on revising Meta’s content moderation policies — a move aimed at mending relationships between the platform and the Republican political ecosystem.

• Declined White House role: Bruesewitz was offered the position of new-media director in the second Trump administration but declined, choosing to remain at X Strategies in a private capacity.

• Never Surrender PAC: In February 2025, Axios reported that Bruesewitz would serve as senior adviser to Never Surrender, Trump’s congressional leadership PAC, and that X Strategies would manage all Trump political social media accounts, including the high-profile accounts @TrumpWarRoom and @TeamTrump, which together have millions of followers.

• Impact platform: As of December 2025, Axios reported that Bruesewitz had taken a leadership role at Impact, a new political fundraising platform positioned as a competitor to WinRed, the dominant Republican small-dollar fundraising infrastructure.

• TIME100 Next: Bruesewitz was named to TIME Magazine’s 2025 TIME100 Next list, which recognizes global changemakers shaping the next generation of leadership.

Documented Public Actions

Stop the Steal Organization (2020–2021)

Bruesewitz served as a public organizer for Stop the Steal, the movement that sought to prevent certification of the 2020 presidential election results. Stop the Steal was the organizational infrastructure behind the January 6, 2021 rally that preceded the Capitol attack.

Sources: Wikipedia (citing multiple news reports); multiple contemporaneous news accounts.

January 6, 2021 — Coordination with Rep. Paul Gosar

On the morning of January 6, 2021, Bruesewitz exchanged messages with Rep. Paul Gosar (R-AZ) to confirm that Gosar was coordinating with other House Freedom Caucus members regarding the day’s events. The nature and full content of these exchanges have been reported but the complete message record has not been publicly released as of the profile’s last update.

Sources: Wikipedia; multiple news reports citing the January 6 investigative record.

[NEEDS VERIFICATION — 2026-05-30]: The specific content and full context of the Gosar messages has not been independently confirmed by Patriot University from primary source documents. The fact of the exchange is reported by multiple outlets based on investigative findings.

Marijuana PAC Payment / Undisclosed Conflict of Interest (2025)

This sequence of documented public actions is among the more specific accountability matters in Bruesewitz’s public record:

1. June 26, 2025: X Strategies LLC received $300,000 from American Rights and Reform PAC — a political action committee funded primarily by major cannabis corporations including Verano Holdings, Green Thumb Industries, Cresco Labs, Curaleaf, and Trulieve — for “media” services. This payment is documented in Federal Election Commission filings.

1. July 11, 2025: Bruesewitz posted on X (Twitter) in a public exchange with SAM (Smart Approaches to Marijuana) CEO Kevin Sabet: “I have no personal stake in this debate, but since I was tagged, I’ll chime in.” He proceeded to argue in favor of rescheduling marijuana from Schedule I, framing opposition to rescheduling as a “far-left” position. He did not disclose that his firm had been paid $300,000 by a cannabis industry PAC fifteen days earlier.

1. The Wall Street Journal first reported the financial relationship. Marijuana Moment, the Washington Examiner, and The Drug Report subsequently published detailed analyses of the FEC filings. Multiple outlets characterized Bruesewitz’s “no personal stake” statement as false or misleading given the undisclosed payment.

1. December 2025: President Trump ordered the reclassification of marijuana. Bruesewitz had publicly advocated for this outcome while on the payroll of the cannabis industry PAC.

Sources: Federal Election Commission filings; Wall Street Journal; Marijuana Moment (July 2025); Washington Examiner (August 2025); The Drug Report (August 4, 2025).

Meta Content Policy Coordination (2024–2025)

Following the 2024 election, Bruesewitz coordinated with Joel Kaplan — Meta’s President of Global Affairs and a prominent Republican — on revisions to Meta’s content moderation policies. The coordination was aimed at recalibrating Meta’s relationship with Republican political figures and MAGA-aligned content. This activity was reported by multiple outlets and represents an informal but significant form of policy influence operating outside any official government role.

Sources: Wikipedia; multiple news reports.

New-Media Director Role — Declined (January–February 2025)

Bruesewitz was formally offered the position of new-media director in the second Trump administration. His decision to remain at X Strategies rather than accept a government post means his conduct is not subject to federal ethics rules governing executive branch employees, lobbying disclosure requirements for registered executive branch lobbyists, or the post-employment restrictions that would apply to former officials.

Sources: Axios (February 5, 2025); Maxim (2025).

Investigative Trails

The following are public-record trails relevant to further accountability research on Bruesewitz and X Strategies:

• FEC filings — X Strategies LLC: Federal Election Commission disbursement records show X Strategies as a vendor for numerous Republican campaigns, PACs, and leadership PACs. Full vendor histories are searchable at fec.gov under “Disbursements” → X Strategies LLC.

• FEC filings — Never Surrender PAC: As senior adviser to Never Surrender, Bruesewitz’s firm’s financial relationship with the PAC should be reflected in FEC filings. Review disbursement records for Never Surrender PAC for payments to X Strategies.

• FEC filings — American Rights and Reform PAC: The $300,000 payment to X Strategies for “media” services in 2025 is documented in this PAC’s FEC filings. The full disbursement schedule reflects the broader pattern of cannabis industry money flowing through conservative influencer networks.

• January 6 investigative record: The House Select Committee to Investigate the January 6th Attack compiled extensive records of communications on and around January 6, including exchanges involving Stop the Steal organizers. The Committee’s final report and its supporting materials (many now in the National Archives) are the primary source for Bruesewitz’s communications with Rep. Gosar.

• Meta lobbying and influence disclosures: The coordination between Bruesewitz and Joel Kaplan on Meta content policy may or may not require disclosure under federal or state lobbying registration requirements, depending on whether it constitutes “lobbying” as defined by the Lobbying Disclosure Act. [NEEDS VERIFICATION — 2026-05-30]

• X Strategies client roster: No comprehensive public client list exists, but FEC disbursement records identify numerous Republican campaign committees and PACs that have paid X Strategies. Cross-referencing these clients with Bruesewitz’s public advocacy positions may reveal additional undisclosed conflicts.

• Impact fundraising platform: As of December 2025, Bruesewitz reportedly began leading Impact, a WinRed competitor. This venture will generate its own FEC-reportable transactions and political finance disclosures as it scales.

Factcheck Notice

Factual correction requests: If you believe information in this profile is incorrect, please contact factcheck@patriot.university with your name (optional), the specific claim, and any supporting documentation. We review all submissions and correct verified errors promptly.

Sources

1. Wikipedia — “Alex Bruesewitz,” multiple versions accessed May 2026. https://en.wikipedia.org/wiki/Alex_Bruesewitz

1. Axios — “Scoop: Alex Bruesewitz, Trump’s podcast guru, takes new MAGA role,” February 5, 2025. https://www.axios.com/2025/02/05/trump-alex-bruesewitz-never-surrender-adviser

1. Maxim — “How Alex Bruesewitz Used Social Media To Ascend In Washington And Become An Ally To The President,” 2025. https://www.maxim.com/news/how-alex-bruesewitz-used-social-media-to-ascend-in-washington-and-become-an-ally-to-the-president/

1. X Strategies LLC — Official bio page for Alex Bruesewitz. https://xstrategies.com/alex-bruesewitz/

1. Marijuana Moment — “Marijuana Industry Political Committee Donated $1 Million To Trump’s PAC, New FEC Filings Show,” 2025. https://www.marijuanamoment.net/marijuana-industry-political-committee-donated-1-million-to-trumps-pac-new-fec-filings-show/

1. Washington Examiner — “Marijuana companies spent millions ahead of Trump’s executive order,” 2025. https://www.washingtonexaminer.com/news/investigations/4356816/marijuana-companies-spent-millions-lobbying-trump-rescheduling-order/

1. The Drug Report — “Why did Alex Bruesewitz lie about the rescheduling fight?” August 4, 2025. https://thedrugreport.org/2025/08/04/alex-bruesewitzs-company-took-300000-from-a-pro-weed-pac-days-before-he-said-he-had-no-personal-stake-in-rescheduling-fight/

1. Federal Election Commission — Disbursement records, American Rights and Reform PAC, 2025. https://www.fec.gov

1. Bruesewitz, Alex. Winning the Social Media War: How Conservatives Can Fight Back, Reclaim the Narrative, and Turn the Tides Against the Left. (Book, publisher details [NEEDS VERIFICATION — 2026-05-30])